Why Is It Important to Prepare Your Content Before Launching Your Website and 5 Tips to Do It
Launching your website is surely exciting. However, are you 100% ready to take off? Well, you may give me a resounding yes, but what I mean is have you got enough content to cover your first 2 months? If this question somehow puts your enthusiasm to a halt, then perhaps you better re-evaluate your content resources.
Content Is King And It Always Will Be
Having exceptional content means having a strong backbone for your website. Your website may not have all the trendy elements, but with relevant and relatable content, it can definitely thrive. So, whether you are hiring copywriters or writing the content yourself, here are some tips to remember.
- Make sure that your content provides value
Self-promotion will not take you far. You have to consistently provide value. Think about educating them, interviewing an industry leader, giving takeaways, and more. These are content strategies that will keep your followers engaged and yearning for more.
- Include facts in your content
With all the fake news revolving around the Internet today, even Google had to fact-check the search results and verify their authenticity. As a professional website owner, sticking with the facts and sharing only factual information are parts of your responsibility. Otherwise, you run the risk of hurting your brand or your name for spreading mere hearsays or plainly opinionated content.
- Format your content properly
For clients starting out a website from scratch, not only do I recommend selecting a clean-looking theme, but also maintaining proper content formatting. Justified and evenly-spaced out texts look nice on screen. Additionally, use bullets and numbering when you have to as this will highlight your points.
- Always proofread your content
If you are particular with your content requirements and you want to write every one of your posts yourself, it is okay. I just recommend that you outsource the proofreading to an freelancer who specialises in this line of work. Another set of sharp eyes is a huge help in spotting typos, grammar mistakes, etcetera. Because you write the content yourself, there is a high possibility of overlooking these no matter how many times you try to proofread your output. Now, if you have outsourced the content to a freelance copywriter, then you better be the next set of eyes to check for errors before giving your VA the go ahead to publish it live.
5 Ways to Have Enough Content Before You Launch Your Website
By now, it is fairly clear that content is what sets you apart from your competitors. I hope you have grasped a deep understanding of how important it is for your website. Moving on, I’d like to assist you in pooling enough content before launching your website. These 5 ways are just few of the many strategies in preparing interesting content.
- Identify your keywords
Of course, you have a specific niche for your website. I mean, it’s hard to create a website that just has everything under the sun. If you plan to optimize it, it will definitely be a lot of hard work and almost impossible for any SEO expert to work on. To make the most out of your website and to be included on top of Google’s search results, you must have pre-defined keywords. What do I mean by this? For example, you are in a Finance consultancy industry in Brisbane, you may want to focus on articles with keywords like “finance consultant in Brisbane”, “financial advisor in Brisbane”, and the likes. These keywords are some of the search terms used by people who are seeking for the kind of services that you offer. By having pre-selected keywords, you or your writer will find it easier to come up with related content.
- Use extra tools to know what your target audience are interested in
Another thing that you must consider is the interests of your audience. Do you think they will enjoy the topic you chose to write about? There isn’t an exact way to know for sure. However, there are available tools that can give you an idea of what your target audience loves to see. Some are free while some are paid. One of the tools I use is IncanForce. This tool allows me to see viral posts using the keywords I type on the search bar. This way, I am able to think of topics that will spark the interests of my followers. It also gives me links to viral videos and photos with the same keywords, which is likewise useful. Remember, content does not just mean paragraphs. It can also come in the form of instructional videos, testimonials, Infographics, photos, and others. So, might as well spice up your article with picture and video. Just don’t overdo it or else it’ll lose its sense.
- Think of working titles
After doing the first two steps, it’s time to get your smartphone, laptop, or journal to jot down some article titles. Having at least 10 article titles to start with is suggested, so you have enough content for the first two and a half months (1 blog post per week). One month after you launch, it’s time to think of another month’s worth of content so you or your writer can continue writing.
- Hire a good writer at least 2 months before your launch
The best time to start hiring a freelance writer is when your website is being created, let’s say at least 2 months before your target launch. This gives you and your writer enough time to work on your content and do some proofreading. I believe you wouldn’t want posting half-baked content on your website, right?
- Make sure all the tabs on your website has content before you go live
The “Blog” section isn’t the part of your website that needs content. Other tabs include the homepage, about, services, contact, and so forth. Make sure you have also gone through the content of each tab before you launch your website.
Yes, preparing the content of your website can be a challenging and tiring thing to do. This is the reason why I recommend that my clients hire a writer only for this specific job instead of outsourcing everything to a Virtual Assistant. This way, the writer is only focused on creating high-quality and engaging content.